Important Media Information
 

Dear Media Friends:

Show Greetings!  We are happy to provide the advance 2009 PGA Merchandise Show electronic press kit, complete with links to exhibitor news releases, new media services, event information and a comprehensive Show schedule of events.

Unprecedented value is packed into the industry's biggest week of golf business at the 56th PGA Merchandise Show with some 10 miles of Show aisles, 1,000 interactive exhibits by leading golf companies and more than 45,000 of the most important people in golf...Plus:
 

- Introduction of new equipment, apparel & accessories - PGA Employment Center
- Indoor & outdoor product testing - PGA Best Practices in teaching, player development, building club revenue, merchandising and more...
- Countless tools to navigate the current economy
- Comprehensive education conference - Celebrity appearances, manufacturer presentations, show floor special events
- All-new Fashion Gallery
- PGA/AGM Product Preview & Reception - Professional networking events daily
- Complimentary Elations Concert presenting
Dennis DeYoung performing the music of Styx
- Industry awards
- and more!
 

Because there is a great deal of information within this kit, please see the below table of contents to find the specific information most helpful to you. Click on the topic and it will take you directly to that information.

For those who have registered, we're glad you will be joining us. For those who haven't, you may still register in advance and pick up your badge on-site or simply bring the proper credentials and photo ID to the Show Media Center. (More information is available in the registration section below.)

In advance and as always, thank you for your support of the Show, The PGA and the exhibiting companies. Please give us a ring if we may be of special assistance.

Best Regards & Happy New Year!

Sherry Major                                                                 Jared Bruley
Media Consultant                                                          Marketing Associate
smajor@reedexpo.com                                                  jbruley@reedexpo.com
716.662.3855                                                                203.840.5305
 


Table of Contents

 
Exhibitor Information Media Information
- Exhibitor Product Launches & Company News - Media Registration
- Exhibitor News Conference Schedule - Show Floor Radio Broadcast Facility
- Exhibitor Directory - Photo Studios
- Request company/product information from exhibitors - Lunch Service
Show News Releases & Schedule of Events - Photographer Catwalk Tours
- Overview Fact Sheet - Media Center Services
- PGA Show History - Exhibitor Assistance
- Calendar of Events - Daily Media E-Newsletter from the Show
- Show News Releases - Event Photos
Maps, Floor Plans - www.pgamediacenter.com
- Floor plans, Maps - www.PGA.com
- Demo Day/Demo Day Map - PGA Magazine Preview
Special Events & Programs - Housing
- Outdoor Demo Day - Miscellaneous
- PGA/AGM Product Preview & Buyers' Reception - Special Requests
- Complimentary Elations Concert    
- Grand Opening    
- Indoor Demo Days    
- PGA Equipment Forum Schedule    
- Comprehensive Education Conference by The PGA & AGM
- All-New Fashion Gallery    
- New Product Center    
- PGA Pro-Pro Tournament Series    
- PGA Awards Night    
- PGA Section Short Game Challenge    
- PGA Mentor Lunch    
- PGA Magazine Travel Pavilion    
- Specialty Exhibitor Pavilions    
- 19th Hole Sponsored by Club Car & Full Swing Golf    
- PGA Sponsors & Licensees Pavilion    
- PGA Employment Services    
- Golfweek's Golfest    
- ING Industry Honors Presentation    
- Wales/2010 Ryder Cup Media Reception    
 

PGA Merchandise Show Electronic Press Kit


Exhibitor Information
More than 1,000 top golf manufacturers within 500,000 net square feet of interactive exhibit space create the world's largest business-to-business golf event.  All of golf's top market leaders in one place, ~ like adidas, Ahead, Antigua, Bridgestone Golf, Callaway Golf, Cleveland Golf/Srixon, Cutter & Buck, Gear For Sports, Greg Norman Collection, Nike Golf, PING, PUMA, Summit Golf Brands, Tehama, Titleist, Under Armour ~ plus some 400 companies new to the Show.
 
- Exhibitor Product Launches & Company News
- Exhibitor News Conference Schedule
- Exhibitor Directory
- Request Company/Product Information from Exhibitors
   

PGA Golf Exhibitions has an outreach specifically to exhibitor PR representatives that allows us to request specific product category information on behalf of journalists.  If you would like exhibitors to contact you for a Show-related story regarding a particular product category or angle, just let us know and we will share the details of your request in the weekly exhibitor PR email.  Send requests to smajor@reedexpo.com.

Example:  Golf Rocks Magazine, Stone Smith, stone@golfrocks.com  - please send all relevant company and product information regarding training aids to Stone with "PGA Show Exhibitor" in the subject line.  Deadline is Jan. 21.

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Show News Releases & Schedule of Events
- Overview Fact Sheet
- PGA Show History
- Calendar of Events
- Show News Releases

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Maps, Floor Plans
- Floor plans, Maps
- Demo Day/Demo Day Map

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Special Events & Programs
- Outdoor Demo Day
   

On Wednesday, Jan. 28, from 9:00 a.m. to 5:00 p.m., Demo Day features more than 90 top golf equipment, training aids, performance wear and golf accessory companies within 100+ hitting bays, practice greens and the vendor village of the 42-acre practice facility of Orange County National Golf Center & Lodge.  Demo Day special events, demonstrations, contests & prizes and the inaugural New Product Showcase are offered exclusively for PGA Professionals, invited key retailers and media.

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- PGA/AGM Product Preview & Buyers' Reception
   

On the eve of the Show opening, Jan. 28, The PGA of America and the Association of Golf Merchandisers will host the 2nd Annual Product Preview & Buyers' Reception (Room 330 of OCCC) featuring a product preview by AGM vendor partners and an industry reception.  The reception will include the Golf World 100 Best Golf Shops Award Celebration at 7 p.m.  This event, which honors the best in retail, will be hosted by Mr. Style himself, Marty Hackel.  Immediately following the Golf World 100 Best Golf Shops Award & PGA/AGM reception, the complimentary Elations concert features Dennis DeYoung performing the music of Styx.

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- Complimentary Elations Concert presenting Dennis DeYoung performing the music of Styx
    Immediately following the PGA/AGM Product Preview & Buyers' Reception on Jan. 28, the Elations Kick-Off Concert, presents Dennis DeYoung performing the music of Styx beginning at 7:30 p.m. in Hall F. DeYoung, who wrote eight of Styx's nine Top-10 singles and helped the group produce four consecutive triple-platinum albums, will perform classics such as "Come Sail Away," "Babe," "Lady," "Grand Illusion" and more.

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- Grand Opening - OCCC Central Lobby
    Thursday, January 29, 8:15 - 8:30 a.m.
    PGA Officers & CEO, plus a Special Guest

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- Indoor Demo Days
   

The Indoor Demo Days at the Equipment Test Center (ETC) are held at the massive indoor driving range located in Hall A of the Orange County Convention Center. The ETC features a scalloped design with 47 hitting bays, two putting greens and a multitude of equipment demonstrations.  Attendees hit more than 250,000 balls at the ETC last year!

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- PGA Equipment Forum Schedule (as of 1/5/09)
    The popular PGA Equipment Forum returns in 2009 to feature daily keynote presentations including:
      Thursday, January 29th
        9:30-9:35am Welcome by PGA President Jim Remy - Value of PGA Professionals
        9:35-10:15am PGA Professionals Best Practices, Moderator: Jeff Beaudry, PGA
        10:15-11:00am Value of a PGA Professional, Moderator: Phil Berry, PGA
        12:00-12:50pm Peer Insights and Emerging Markets
        1:00-1:50pm Callaway Presentation
        2:00-3:00pm Meet Your PGA Officers and CEO
    Friday, January 30th
        10:00-11:15am Play Golf America: Get Golf Ready Conference
        11:30-12:20pm PING - Lorena Ochoa & Club Fitter of the Year
        12:30-1:20pm PGA Teaching Best Practices - PGA Teacher of the Year
        1:30-2:30pm Titleist Presentation
        2:30-3:30pm PGA Merchandisers of the Year, Moderator: Jim Vincent, PGA
    Saturday, January 31st
        10:00-10:50am PGA Best Practices in Generating New Private Club Members
        11:00-11:50am PGA Best Practices in Managing Today's Economy
        12:00-12:50pm PGA Teaching Best Practices - PGA Teacher of the Year

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- Comprehensive Education Conference by The PGA & AGM
   

Created by PGA Professionals and industry leaders uniquely for their peers, the 2009 conference features sessions focusing on navigating the current economy plus industry trends, merchandising techniques, general management, career advancement and the business of teaching.

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- All-New Fashion Gallery
   

The all-new Fashion Gallery is the industry's premier platform to bring the latest apparel trends to the industry spotlight.  Exclusive daily fashion collection viewings reveal the latest lines from today's top golf fashion designers.  Accessories will share the spotlight with a unique Accessory Showcase.  Plus, exhibitions of golf art & literature and eco-friendly golf merchandise will complete the Gallery experience.

(As of 1/5/09)
 

      Thursday, January 29th
        8:30-9:00am Inside Look - Tips and Trends, Ken Morton Jr.
        9:15-9:30am "Elements of Style" - Annmarie Dodd & Angry Koutsothanasis, "Eco-Golf - Hitting the Green"
        9:30-9:45am Tee Direct "Quiet Please" - Greg MacKeen, new "urban chic" polo line (bamboo, lycra base)
        9:45-10:30am Going Green - Golf Green Gear - Debuting new apparel line which is 100% certified organic
        10:30-10:45am Austin Golf Wear - Presenting the Woody Austin Line
        11:00-11:30am Peter Post: "Playing Through - A Guide to the Unwritten Rules of Golf"
        11:30-12:00pm Hug Your Customer - Best-Selling Author Jack Mitchell
        12:30-1:00pm "Elements of Style" - Annmarie Dodd & Agry Koutsothanasis, Women's Initiatives
        1:00-1:30pm LPGA: Girls Golf 20th Anniversary
        2:00-3:15pm The Future of Women's Golf sponsored by Nike, Cindy Davis & Suzann Pettersen
        4:00-5:00pm PUMA Open ~ Celebrity Challenge: Featuring Kasey Kahne & Briana Vega
      Friday, January 30th
        8:30-9:00am Inside Look - Tips and Trends, Ken Morton Jr.
        9:15-9:30am "Elements of Style" - Annmarie Dodd & Agry Koutsothanasis, Eco-Golf - "Fresh Faces in Fashion"
        9:30-10:30am Fresh Faces in Fashion: New Designers Reception, gift bags for first 50 qualified buyers
        11:00-12:00 IAN POULTER DESIGNS: Collection Viewing
        12:30-1:00 Boo Weekley by Firethorn Tour
        1:15-2:00pm LPGA: Teaching & Club Professionals 50th Anniversary
        2:00-2:30pm "Elements of Style" - Annmarie Dodd & Agry Koutsothanasis, "All in the details"
        2:30-3:30pm Accessory Showcase Feature
        4:00-5:00pm PUMA Open ~ Celebrity Challenge: Featuring Johnny Damon and Erica Blasberg
      Saturday, January 31st
        8:30-9:00am Inside Look - Tips and Trends, Ken Morton Jr.
        9:30-10:00am "Elements of Style" - Annmarie Dodd & Argy Koutsothanasis, "Forward Thinking: Technologies"
        10:30-11:30am Meet Your PGA Officers & CEO
        11:30-12:30pm Haysun Hahn: "Must Haves" in Soft Goods Retail for 2009
        2:00-2:30pm "Elements of Style" - Annmarie Dodd & Argy Koutsothanasis, Best of Show

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- New Product Center
   

The popular New Product Center provides a premium presentation of the industry's top new products in one convenient setting.  More than 350 companies and products are represented here every year in this designated area on the Show floor, which is open to new products only.  Best new products are voted on by top PGA Professionals, retailers & industry leaders.

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- PGA Pro-Pro Tournament Series
   

The 6th annual Pro-Pro Series, open to two-player teams, will provide PGA Professionals with five fun and competitive playing opportunities during Show week at top Orlando golf courses.  All events will have an 8:00 a.m. shotgun start.

      - Monday, Jan. 26, Sugarloaf Mountain & Redtail Golf Club
      - Tuesday, Jan. 27, Harmony Golf Preserve & Timacuan Golf & Tennis Club
      - Wednesday, Jan. 28, Ginn Reunion Golf Club

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- PGA Awards Night
   

The PGA of America presents their most prestigious national awards at 5:30 p.m. on Thursday, Jan. 29, honoring Phil Tralies as the 2009 honoree of the annual Ernie Sabayrac Award, the national PGA Professional of the Year, PGA Merchandisers of the Year, plus several other national 2008 PGA award winners.

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- PGA Section Short Game Challenge
   

PGA Professionals will once again have the opportunity for bragging rights among their peers by testing their chipping and putting skills in the PGA Section Short Game Challenge right on the Show floor.  Supported by PGA Partners Callaway Golf, PING and Titleist.  The PGA Section Short Game Challenge features a $13,500 total purse, with all prize money going to the winning PGA Sections.

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- PGA Mentor Lunch
   

PGA assistant professionals, apprentices and PGM students are invited to a special future leaders series of free career workshops at the PGA Mentor Lunches held Thursday and Friday, Jan. 28 & 29.

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- PGA Magazine Travel Pavilion
   

The PGA Magazine Travel pavilion returns in 2009 and features more than a dozen international destinations and daily special events to promote international golf travel & tourism revenue.

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- Specialty Exhibitor Pavilions
   

While the PGA Merchandise Show floor is organized by product categories, several specialty exhibitor pavilions allow attendees to easily locate products and services in one convenient setting.  2009 pavilions include:  Teaching, Training Aids and Golf Fitness Pavilion; PGA Magazine Travel Pavilion; Tournament & Outing Pavilion; Food and Beverage Pavilion; and multiple International Exhibitor Pavilions.

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- 19th Hole Sponsored by Club Car & Full Swing Golf
   

The perfect place to network on the Show floor, make new contacts and greet old friends.   This popular gathering spot features a Full Swing Golf Simulator, the Club Car Experience, the PGA TOUR Network radio show and a place to unwind and network with your fellow professionals.

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- PGA Sponsors & Licensees Pavilion
   

PGA Partner revenue incentives and business solutions take center stage in this interactive pavilion featuring PGA of America licensees and partners of Golf Retirement Plus, PGA Golf Properties and PGA Advantage Plus.

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- PGA Employment Services
   

All PGA Apprentices and Members will have the opportunity to meet with the PGA Employment Consultants in the Member Business Center. These consultants can review the tools available to job-seekers and employers on the online PGA Employment Center, which can be found at www.pga.com/employment. Employers of PGA Professionals are encouraged to use the Employer Business Center located in room W221-A.

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- Golfweek's Golfest
   

Golfweek's Golfest consumer demo weekend, Jan. 24-25, features golf clinics, games, product previews and meet and greets with touring professionals for thousands of amateur golfers at the Orange County National Golf Center and Lodge.

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- ING Industry Honors Presentation
   

The 16th Annual ING Industry Honors Awards Presentation Press Conference will be announced on Friday, January 30, at 12:30 p.m.  All ING activities will take place in ClubING, Room 309A, at the Orange County Convention Center.

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- Media Reception - Presented by Wales - Host nation of the 2010 Ryder Cup
   

January 30th 5.30-7.00pm, Show Media Center (Room 312C)
Media are invited to enjoy fine wines & hors d'oeuvres and meet Roger Pride, Marketing Director, Visit Wales, Welsh Assembly Government; Rob Holt, Chief Executive, Ryder Cup Wales 2010 & Jim McKenzie, Director of Golf Estates, Celtic Manor Resort to find out the latest news on the next European venue for golf's most prestigious event.

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Media Information
- Media Registration
   

Advance media registration remains open to all media through January 16. Badges will not be mailed but may be picked up on site in the Media Center (OCCC, Room 311). Go to the media registration page at www.pgashow.com to register.  After January 16th, media may register on site in the Media Center with proper media credentials and photo ID.

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- Show Floor Radio Broadcast Facility
   

Radio media outlets are able to broadcast live from the 19th Hole of the Show floor. Contact Sherry at smajor@reedexpo.com today to reserve a time period and request phone/electrical needs.

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- Photo Studios
   

Photo studios near the Media Center in Room 310A are available by advance reservation. Please contact Sherry at smajor@reedexpo.com to reserve studio space.

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- Lunch Service
   

Please note that media lunch service will be offered in the Media Center at a reduced cost for all media.  This service is similar to that offered to PGA Members in the PGA Member Business Center with the goal to increase the quality of lunch food available to media.  The new Centerplate catering service of the OCCC will offer a wide variety of lunch options at $12 and less.  Complimentary continental breakfast will continue to be offered.

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- Photographer Catwalk Tours
   

A guided catwalk tour for media photographers will be scheduled the first two days of the Show (Jan. 29-30) at 11:00 a.m. Please sign up in the Media Center, as space is limited.

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- Media Center Services
  - Hours: Jan. 27: 1 p.m. - 5 p.m.
    Jan. 28: 9 a.m. - 5 p.m.
    Jan. 29-31: Opens daily at 7:30 a.m. and closes at 6:00 p.m.
 
  - Contact Information:  We will post all messages on the media message board.
Phone: 407.685.5003
 
  - Continental Breakfast - Jan. 29-31 (7:30 a.m. - 9:00 a.m.)
Lunch Service Available - Jan. 29-31 (11:00 a.m. - 2:00 p.m.)
 
  - High-speed T1 lines for filing as well as a desktop computer, printer and separate Internet search & surf station - available in the Media Center.
 
  - Wireless Access at the PGA Show - $4.95 per hour* or $24.95 per day*
Smart City is the exclusive provider of all Internet, telecommunication and wireless service at the Orange County Convention Center. Smart City offers 802.11 a/b/g wireless service with speeds of up to 256K throughout the public areas, meeting rooms and exhibit space within the center. You now have the opportunity to get on-line instantly using your laptop or mobile device. This service works with most internet applications and VPN clients**. To login, set the network name (SSID) in your wireless configuration to "Instant Internet". For more information, please click here to obtain a copy of our Attendee Wireless brochure that includes tips and tricks for how to get connected.

*Coverage cannot be guaranteed. See terms and conditions for more information.
**Compatibility may vary and on-site support for this product is not provided.
 
  - Private interview/meeting office is available to editorial media by request.
 
  - An exhibitor library of media materials will be located in the Media Center.
 
  - Two exhibitor news conference rooms will run on the half-hour (see schedule above).
 
  - PGA Merchandise Show spokesperson - Please schedule requests for a PGA Merchandise Show spokesperson with Sherry Major in advance by email at smajor@reedexpo.com or on-site.

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- Exhibitor Assistance
    We would be happy to help with exhibitor contact information and, when we are able, assistance in scheduling a meeting with an exhibitor spokesperson.  Contact Sherry Major by email at smajor@reedexpo.com.

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-   Daily Media E-Newsletter from the Show
PGA Golf Exhibitions will distribute a daily media newsletter during Show days that will include that day's summary, Show announcements, PGA announcements & links to exhibitor releases, photos, pga.com webcast and more. If you would like to be included on the newsletter distribution list, please contact Sherry at smajor@reedexpo.com.

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-   Event Photos
A media photo CD will be available to attending journalists on the final afternoon of the Show (Jan. 31). Please advise Sherry or Jared if you’d like to reserve a copy. For those not attending, please also let us know if you would like us to ship one to you following the Show. Also, photos will be available on www.pgamediacenter.com for immediate access.

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-   www.pgamediacenter.com
The PGA of America's online media resource contains all PGA Golf Exhibitions news releases, a selection of photos and the event logo for media editorial use.

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-   www.PGA.com
The PGA Merchandise Show official web cast can be found at www.PGA.com and includes daily editorial features, photo gallery, streaming video and more.

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-   PGA Magazine Preview
Read the extensive PGA Magazine PGA Show preview here.

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-   Housing
This close to the event, finding good, close to the OCCC housing can be challenging.  If you haven't made your reservations, we can help.  Just phone 800-PGA-EXPO.

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-   Miscellaneous
A concierge service is available to all attendees in the grand lobby. Airport shuttle service is available from the OCCC to the MCO Airport on Saturday (see posted schedule). Package shipping service also is available throughout the Show at the business centers located throughout the convention center.

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-   Special Requests
We are here to help make covering the Show, The PGA and the exhibitors...easier. Let us know what we can do!

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